Imutest is a range of allergy self-diagnosis kits designed to help you easily identify allergy problems. They required a new site to let them sell their products online and address two different audiences.
What We Did
We split the site into two halves to target there two different customer groups; professionals and consumers. The professional site was aimed at lab technicians and offers more products and information than the consumer site, which focusses on the Imutest test kits.
The site includes full eCommerce facilities which enable customers to buy online. The comprehensive admin system also allows Imutest to add new content in the form of articles and white papers to the website.
View The Site: http://www.imutest.com
Services Used
- Website design and build
- Flexible eCommerce facilities
- Bespoke site administration system
- Search engine optimisation
Benefits & Results
- The site ranks highly in Google for several desired keywords
- The new site has seen a large increase in online sales
- Powerful admin system allows for easy site updates